Process Intro
Our Process
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Process Intro
Our Process
Behind every great brand
is a well-defined process.
Project Stages
Discovery ⭢ Strategy ⭢ Design ⭢ Discovery
Process
Project Stages
Process
Project Stages
Discovery
As soon as you book, a questionnaire will prompt you to share details about your business. Beginning with a thorough research and discovery phase, we get to know you, your goals, your competitors and your ideal customer. From here, we distill all the research into a strategy to inform a design that will bring forth your unique qualities as a brand.
Sample deliverables include:
– Competitor Analysis
– Market Research
– Target Audience
– Website Audit
– Brand Audit
– User Personas
– Benchmarking
– Market Trends
– Brand Concepting
Strategy
Based on the findings of the Discovery Phase, we will present an overview of our research, as well as a proposed brand direction. This will provide clarity and a well-honed mission, expressed using branch architecture tools that will culminate in a concise mission statement. The strategy will also outline the primary customer groups that all communication will be directed towards. Upon approval, the design process begins.
Sample deliverables include:
– Market Landscape
– Messaging + Tone
– Mood Boards
– Art Direction
– Brand Architecture
– Product Roadmap
– Customer Journey Mapping
– Content Strategy
– Information Architecture
Design
In this phase, we will take the approved creative direction from the brand strategy and start designing each piece to the actual specs. With consistent feedback from you along the way, we’ll continue to refine and hone each piece, making sure that each in their own right can stand on its own, but also that feel a part of a cohesive brand story. Up to 3 complimentary rounds of revisions are included to ensure every last detail feels aligned.
Sample deliverables include:
– Logo Design
– Typography + Color Palette
– Iconography
– Brand Templates
– Social Media
– Sitemap + Wireframes
– UX/UI Design
– Responsive Design
– Prototyping + Development
Delivery
Upon completion of our 8 - 12 week process, we deliver an extensive package that equips you with an entire collection of brand assets and transfer website ownership over to you. Now you will be able to confidently own your business by putting out a purposeful and cohesive brand story to attract the right audience.
Sample deliverables include:
– Final Artwork + Working Files
– Brand Style Guide
– UI Kit